The platform needed to support multiple European markets while ensuring a consistent brand experience across all websites. At the same time, local market teams required the flexibility to manage content in their own language and adapt communications to local audiences.
A centralized multi-market platform was developed, enabling all country websites to share a consistent design, user experience, and core functionality while allowing local markets to independently manage localized content, campaigns, and market-specific information.
The platform needed to provide an interactive vehicle configurator that would allow customers to explore vehicle options, customize specifications, and submit offer requests while supporting market-specific requirements across multiple European countries.
A custom vehicle configurator was designed and developed as a core component of the platform. The solution supported market-specific vehicle data, pricing structures, and offer request workflows while seamlessly integrating with local CRM systems for lead processing and follow-up activities.
The platform needed to be deployed on Alibaba Cloud infrastructure while meeting demanding requirements for security, scalability, performance, and high availability.
The solution was architected and deployed on Alibaba Cloud using a scalable, high-availability infrastructure that included multiple web nodes, Redis-based caching, and load-balanced environments. This architecture ensured high performance, resilience, and the ability to support future market growth while meeting enterprise-level security requirements.
The client required an efficient way to manage shared content and vehicle information across multiple markets without duplicating administrative work.
Centralized content management was introduced for vehicle information, media assets, forms, and reusable content elements, reducing manual effort and ensuring consistency across all websites.
Changan's European expansion strategy required a solution that could rapidly support new markets without major redevelopment.
The platform was built using a centralized multi-tenancy architecture, enabling each market to operate as an independent country website while sharing a common platform, design system, and core functionality. This approach allowed new markets to be launched quickly and efficiently, accelerating expansion across Europe. Following the initial rollout, the solution was successfully extended to Norway, Greece, Italy, Spain, Poland, Belgium, and Luxembourg.
Customer leads and inquiries generated across all markets needed to be centrally managed and integrated into multiple CRM environments used by different markets.
An integration layer was developed to support four different CRM systems across European markets, ensuring that leads generated through test-drive, offer request, and customer inquiry forms were automatically routed to the appropriate customer management platform. This improved lead processing efficiency and ensured consistent lead management across all markets.
The platform needed to comply with European data protection regulations while providing a transparent user experience.
GDPR-compliant privacy and consent management features were implemented, including cookie consent management, privacy policies, and secure handling of customer data, ensuring compliance across all European markets.
The client required a modern and intuitive user experience aligned with Changan's international brand standards.
A responsive and user-friendly interface was created, providing visitors with easy access to vehicle information, dealer locations, test-drive requests, and other key customer services across all devices.
As the number of markets increased, it became essential to ensure platform stability, long-term operational reliability, and effective support for local content teams.
Ongoing maintenance and support services were established, including incident management, technical support, platform monitoring, and continuous improvements. Training, user documentation, and ongoing support for local content teams were also provided, enabling them to efficiently manage content while ensuring a consistent user experience across all active markets.