Web shop & eCommerce

A mobile-responsive web shop is absolutely essential today, given the high number of mobile users compared to users of other devices. With the daily growth in mobile users, the likelihood of impulsive purchases increases, given the undeniable fact that a buyer can make a purchase at any time via mobile. Therefore, it’s crucial to "capitalize" on the advantages of mobile users to increase sales.
In the web shop creation process, we emphasize and first develop the mobile version of the web store, which must provide an attractive visual experience and a user-friendly interface for browsing, selecting, and purchasing products.

A significant advantage of this solution is the ability to implement multiple different web shops on the same eCommerce application, each with completely separate products and entirely different appearances. Each web shop will also be available on its own domain, while all are managed from a single application with centralized administration. This option not only reduces maintenance costs and the need to develop multiple integrations into a business system, but also enables the creation of both a B2B and B2C web shop within one application, or the creation of a micro-store to feature a single product brand in a separate web shop.

From the start, without any additional development or extensions, products can be described with comprehensive information, allowing customers a complete view of the product, along with easy and quick selection, filtering, and purchase. Within the web shop application, products can be configured for rental, recurring purchases, product comparisons, weights, and dimensions, as well as grouped products, specifications, attributes, documents, tags, images, wish lists, and many other options. Additionally, there are built-in mechanisms for managing returns, customer support, discounts, and everything needed to create a modern web shop.

Being easily searchable on search engines is important for all web content on the Internet, and it’s crucial for web shops. We provide a complete set of tools to ensure that the web shop is well-indexed by search engines, from simple editing of SEO-friendly URLs, page names, and descriptions for each language version, to generating sitemaps in two formats (XML, HTML), microdata editing, URL canonicalization, and integration with Google, Facebook, and other analytics and marketing platforms.

To operate in different markets or expand offerings in EU countries, the web shop fully supports multilingual capabilities. All elements of the web store, from products, categories, and cart to orders and additional content, can be displayed in multiple languages. Similarly, the web shop offers price displays in different currencies, either based on user preference or with automatic exchange rate updates based on the Croatian National Bank’s (HNB) average exchange rate, relative to the primary currency. In the case of multiple shops within one application, a separate language can be chosen for each web shop.

Marketing and promoting a web shop, advertising, and having a presence on digital channels are essential in online sales. With numerous built-in mechanisms, marketing tools form an integral part of a modern web store. The point-based reward system allows customers to earn points for purchased products, which can be configured as desired, while the discount generation system, based on various criteria along with promotional code generation, serves as a foundation for increasing interest and driving sales. Additionally, available tools include newsletter management, product reviews and ratings, as well as the option to connect products to external platforms (Facebook Shop, eBay, Amazon, Google Merchant Center, etc.).

A built-in flexible mechanism allows for the configuration of various shipping cost calculation options based on set parameters such as weight, quantity, delivery address, or product price. Free shipping over a certain amount is also a method for increasing sales, and providing an estimated delivery cost helps customers understand shipping expenses before making a purchase. Options include allowing in-store pickup, creating shipments with tracking codes, and configuring email notifications for customers based on order status.
We also offer ready-made software plugins for integrating the web shop with delivery service systems (DPD, GLS, Overseas, Croatian Post).

The modern application architecture allows the entire web shop solution to be easily connected to any business system. To ensure your web shop has accurate data on inventory, prices, discounts, etc., and to avoid the need to manually enter all your products, we offer full integration with your business system, whether ERP or CRM. Integration can be complex and involve a large amount of data, but it generally includes importing and synchronizing products, prices, and inventory, as well as exporting orders back to your business system. So far, we have integrated web shops with various business systems (Pantheon, Swing, 4D Wand, Jupiter, Holobit, Luceed, Salesforce, Microsoft Dynamics, etc.).

To make your web shop successful, it’s necessary to offer flexible payment options and expand payment methods in line with current trends. Our solution includes cash-on-delivery, IBAN bank transfers, and all online payment options. We offer integrations with many online card authorization systems, including the most popular in Croatia, such as Monri WSPay, CorvusPay, T-com PayWay, and KeksPay, which allow for cryptocurrency payments, virtual POS, Pay by Link, and other options as needed, as well as integrations with globally recognized systems like PayPal, Stripe, Mollie, and more.

Sending notifications directly to user devices shows strong growth and trends in eCommerce and effectively drives sales. Therefore, we offer the option of a simple and fast "transformation" of your web shop into a PWA application, which enables greater interaction between the web shop and the user’s device, creating a direct communication channel with current and future customers. We also offer a highly efficient and cost-effective solution for developing native iOS and Android mobile applications, allowing your web store to be present on Apple and Google stores with the advantages mentioned above.