Mazda Europe required regional websites to be visually and functionally aligned with global web standards while maintaining the capability to localize content for each market. The existing system was technologically obsolete and unable to accommodate these changes.
A centralized DNN platform with multi-tenancy functionality was developed, enabling consistent design and functionality across all websites while allowing each market to adapt local content according to specific needs and languages.
Dealer websites needed to share key content with regional websites; however, the previous system required repeated entry of the same data, slowing processes and increasing the potential for errors.
A shared content system was implemented, enabling data entry to occur only once at the regional level, while dealers automatically receive relevant information on their subdomains. This streamlined content entry, while dealer websites retained the option to personalize their content.
Websites had to provide an intuitive user experience aligning with Mazda’s high brand standards, enabling easy navigation through complex information such as vehicle configurators and technical specifications.
A modern UX/UI design was developed, adhering to Mazda Europe's visual standards, emphasizing clarity and ease of use. Websites were structured to allow users quick access to model information, configuration options, and other essential features.
The existing web solution did not support integration with key Mazda systems, such as CRM, vehicle configuration applications, service management systems, and used vehicle databases.
The new platform enabled integration with Mazda’s central systems using API web services and custom connectors, allowing automatic vehicle data updates, content synchronization, and connecting user requests, such as online service bookings or vehicle configurations, to relevant internal systems.
The project was conducted during the COVID-19 pandemic, presenting additional organizational and deadline challenges.
The project team adapted to remote work and organized processes according to Scrum methodology with two-week sprints. Despite these challenges, the team delivered the solution on time, ensuring high-quality standards and adaptability for future upgrades.
Mazda aimed to enhance the efficiency of its regional digital activities to support its presence across diverse markets and ensure a unified user experience. There was a need to align local websites with Mazda Europe's global standards while allowing for content localization and adaptation to each market's needs.
Our task was to develop a new, flexible, and modern platform that simplifies content management, provides an exceptional user experience, and facilitates the implementation of new functionalities. The project required a thorough analysis of the client's technological and organizational resources, alignment with established UX/UI standards, and implementation of advanced functionalities to meet Mazda's high standards and regional market requirements.